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ANP Business Club: Setting Up a Simple Email Marketing System

This session will guide you through setting up a simple, effective email marketing system using MailerLite. We’ll focus on what actually matters, and what you can ignore for now and how to get a simple, working setup in place without overcomplicating it.
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Lesson series

What's included?

Understand the core components of a simple email system (signup form, email, and basic automation)

Set up or map out a working MailerLite flow to start collecting and emailing subscribers

Know what to send as a first email once someone joins your list

Leave with clear, manageable next steps to build consistency 
Meet your host

Hannah Swierstra

Hannah Swierstra is the founder of What the Tech®, where she helps freelancers, solopreneurs, and small business owners get their email systems set up and working properly without the usual overwhelm. She specialises in MailerLite and focuses on practical support, done with you or for you, helping clients understand what they’re doing rather than just handing something over and disappearing. With a background in operations and tech support, Hannah is known for simplifying things that feel unnecessarily complicated, especially for service-based businesses who just want something that works. Based in Orkney, she works with clients across the UK to build email systems that are straightforward, usable, and actually get used
Patrick Jones - Course author